{
 "product": "ProSignature",
 "about": "What professional email signatures look like, by department and sector, and the mail-client pitfalls ProSignature handles.",
 "verified": "2026-10-25",
 "mcp": "https://prosignature.co/mcp (tools design_signatures, get_signature_playbook)",
 "api": "POST https://prosignature.co/api/v1/designs · GET https://prosignature.co/api/v1/playbook",
 "general": [
  "Name, job title and company first; then ONE phone (mobile if that is how people reach you), the email only if it adds something, and the website.",
  "Keep it to about 4–7 short lines and under ~600 px wide; it must read on a phone.",
  "One call to action at most (book a call, see listings, get a quote). Two buttons compete and both lose.",
  "Brand colour once or twice (the name, a rule or the button), not everywhere. Body text dark grey, 12–14 px.",
  "Logo as a small hosted image (never an attachment, never the whole signature as one image). Text must stay real text so it reads when images are blocked and is not flagged as spam.",
  "Social: two to four networks the person actually uses for work. LinkedIn first for B2B.",
  "A banner only for a current campaign, ~400 px wide, linked to one landing page; rotate or remove it when the campaign ends.",
  "A photo helps where the relationship is personal (real estate, coaching, recruiting, healthcare practitioners); a logo is enough for most corporate roles.",
  "A legal / confidentiality line only when the profession needs it; short, small, grey.",
  "No quotes, no animated GIFs, no more than one font, no tiny 9 px text."
 ],
 "templates": {
  "basic": {
   "look": "Plain text lines, no logo or icons. The free template.",
   "look_he": "שורות טקסט פשוטות, בלי לוגו או אייקונים. התבנית החינמית.",
   "photo": false,
   "free": true
  },
  "modern": {
   "look": "Logo tile on the left, contact lines with small icons, a thin rule, social icons. The safe all-rounder.",
   "look_he": "לוגו משמאל, שורות קשר עם אייקונים קטנים, קו דק ואייקונים חברתיים. הבחירה הבטוחה.",
   "photo": false
  },
  "classic": {
   "look": "Logo tile and a vertical brand-colour bar, compact contact block. Reads as established and calm.",
   "look_he": "לוגו ופס אנכי בצבע המותג, בלוק קשר קומפקטי. נראה ותיק ורגוע.",
   "photo": false
  },
  "bold": {
   "look": "Name and title inside a solid brand-colour block, then contacts. Loud in a good way; strong brand presence.",
   "look_he": "השם והתפקיד בתוך בלוק מלא בצבע המותג. נוכחות מותג חזקה.",
   "photo": false
  },
  "minimal": {
   "look": "Text-first: name, a short brand-colour rule, one line of contacts. Quiet and precise.",
   "look_he": "טקסט בלבד: שם, קו קצר בצבע המותג ושורת קשר אחת. שקט ומדויק.",
   "photo": false
  },
  "compact": {
   "look": "Two to three dense lines: name | title, company, contacts. Smallest footprint; good for high-volume senders and phones.",
   "look_he": "שתיים-שלוש שורות צפופות. הכי קטן; מצוין למי ששולח הרבה מיילים ולטלפון.",
   "photo": false
  },
  "elegant": {
   "look": "Script-style name, spaced uppercase title, round photo. Personal and refined.",
   "look_he": "שם בכתב יד, תפקיד באותיות מרווחות ותמונה עגולה. אישי ומעודן.",
   "photo": true
  },
  "creative": {
   "look": "Round photo, uppercase name, brand-colour title line, icon contacts. Personal brand forward.",
   "look_he": "תמונה עגולה, שם באותיות גדולות ושורת תפקיד בצבע המותג. מותג אישי.",
   "photo": true
  },
  "studio": {
   "look": "Letter labels (P, M, E, W) for contacts and a brand-colour bar carrying the social icons. Design-studio feel.",
   "look_he": "אותיות תווית לפרטי הקשר ופס בצבע המותג עם האייקונים החברתיים. תחושת סטודיו.",
   "photo": true
  },
  "executive": {
   "look": "Sign-off line, name and title, logo on the right, contacts in a row. Understated, senior.",
   "look_he": "שורת פתיחה, שם ותפקיד, לוגו מימין ופרטי קשר בשורה. מאופק ובכיר.",
   "photo": false
  },
  "duo": {
   "look": "Logo and company name in their own column, the person on the right with a title pill. Company-forward.",
   "look_he": "לוגו ושם החברה בעמודה משלהם והאדם מימין עם תגית תפקיד. החברה במרכז.",
   "photo": false
  },
  "panel": {
   "look": "A soft tinted panel holding the photo and social icons, the person beside it. Warm, approachable.",
   "look_he": "פאנל רך ובו התמונה והאייקונים החברתיים, והאדם לצידו. חם ונגיש.",
   "photo": true
  },
  "orbit": {
   "look": "Large round photo beside the details. The face leads — trust-building.",
   "look_he": "תמונה עגולה גדולה לצד הפרטים. הפנים מובילות — בונה אמון.",
   "photo": true
  }
 },
 "mail_client_pitfalls": [
  {
   "client": "Gmail",
   "problem": "Gmail strips inline <svg> and drops data: images when the mail is sent, so icons and logos made that way vanish for the recipient.",
   "prosignature": "Every icon, logo and banner is baked to a PNG and hosted on prosignature.co, so nothing is stripped."
  },
  {
   "client": "Gmail",
   "problem": "A signature set through Gmail's settings API applies to NEW mail only; replies and forwards keep the old default unless the user changes it by hand.",
   "prosignature": "The free ProSignature Chrome extension adds the signature to replies and forwards too, and keeps it updated."
  },
  {
   "client": "Outlook (Windows)",
   "problem": "Outlook ignores border-radius and most CSS, so round photos turn square and CSS buttons collapse into plain text.",
   "prosignature": "Round shapes are baked into the hosted image, and buttons carry Outlook-only VML so they stay buttons."
  },
  {
   "client": "Outlook / any",
   "problem": "Copying a signature from a normal web page drops the Outlook-only code, so it looks right in the browser and broken in Outlook.",
   "prosignature": "The ProSignature copy button writes the full HTML (including the Outlook-only parts) to the clipboard."
  },
  {
   "client": "Any",
   "problem": "Logos hot-linked from a company website break when that site changes, blocks image proxies, or serves a tiny favicon.",
   "prosignature": "The logo is imported once and re-hosted at the right size on prosignature.co."
  },
  {
   "client": "Any",
   "problem": "Pasted signatures never update: every phone change, rebrand or campaign means asking each person to paste again.",
   "prosignature": "With an account, people who installed the extension get changes automatically on its next sync; pasted copies still need pasting again."
  },
  {
   "client": "Outlook, Apple Mail, iPhone",
   "problem": "There is no API to install a signature into these clients.",
   "prosignature": "No tool can automate these honestly; ProSignature gives a clean copy and step-by-step paste instructions."
  },
  {
   "client": "Google Workspace",
   "problem": "Rolling a signature out to a whole company one person at a time does not scale.",
   "prosignature": "A Workspace super admin approves ProSignature once in the Google Admin console; everyone in the directory is then added and gets their Gmail signature automatically."
  },
  {
   "client": "Dark mode",
   "problem": "Some clients invert colours, so dark text on a transparent logo can disappear.",
   "prosignature": "A free dark-mode tester is at https://prosignature.co/email-signature-dark-mode-tester; hosted logos keep their background."
  }
 ],
 "departments": {
  "sales": {
   "label": "Sales",
   "goal": "Make the next meeting one click away.",
   "must": [
    "name",
    "title",
    "company",
    "mobile",
    "website"
   ],
   "nice": [
    "LinkedIn",
    "a booking CTA"
   ],
   "templates": [
    "bold",
    "modern",
    "duo",
    "classic"
   ],
   "cta": [
    "Book a call",
    "Book a demo",
    "Grab 15 minutes"
   ],
   "banners": [
    "sales",
    "demo",
    "offer",
    "event"
   ],
   "avoid": [
    "two CTAs",
    "long disclaimers",
    "quotes"
   ]
  },
  "customer_support": {
   "label": "Customer support / success",
   "goal": "Point people to help fast; keep it light because support sends a lot of mail.",
   "must": [
    "name",
    "team or title",
    "company",
    "help-center link"
   ],
   "nice": [
    "support hours"
   ],
   "templates": [
    "compact",
    "minimal",
    "modern"
   ],
   "cta": [
    "Visit the help center",
    "Check order status"
   ],
   "banners": [
    "support",
    "supporthours",
    "nps",
    "onboarding"
   ],
   "avoid": [
    "personal mobile numbers",
    "big banners on every reply"
   ]
  },
  "executive": {
   "label": "Executives / leadership",
   "goal": "Understated authority.",
   "must": [
    "name",
    "title",
    "company"
   ],
   "nice": [
    "assistant contact",
    "LinkedIn"
   ],
   "templates": [
    "executive",
    "classic",
    "minimal",
    "elegant"
   ],
   "cta": [
    "Schedule with my assistant"
   ],
   "banners": [
    "press",
    "award",
    "story"
   ],
   "avoid": [
    "loud colours",
    "sales banners",
    "many social icons"
   ]
  },
  "marketing": {
   "label": "Marketing",
   "goal": "Carry the current campaign.",
   "must": [
    "name",
    "title",
    "company",
    "website"
   ],
   "nice": [
    "social icons",
    "a campaign banner"
   ],
   "templates": [
    "bold",
    "creative",
    "studio",
    "modern"
   ],
   "cta": [
    "See the new launch",
    "Join the webinar"
   ],
   "banners": [
    "launch",
    "webinar",
    "newsletter",
    "podcast",
    "story"
   ],
   "avoid": [
    "stale campaigns",
    "more than one banner"
   ]
  },
  "hr_recruiting": {
   "label": "HR / recruiting",
   "goal": "Warm and human; point candidates to open roles.",
   "must": [
    "name",
    "title",
    "company",
    "careers link"
   ],
   "nice": [
    "photo",
    "LinkedIn"
   ],
   "templates": [
    "panel",
    "creative",
    "orbit",
    "modern"
   ],
   "cta": [
    "See open roles",
    "Book an intro call"
   ],
   "banners": [
    "hiring",
    "empref"
   ],
   "avoid": [
    "internal-only links"
   ]
  },
  "engineering": {
   "label": "Engineering / IT / product",
   "goal": "Clean and functional.",
   "must": [
    "name",
    "title",
    "company"
   ],
   "nice": [
    "GitHub or docs link as a custom field"
   ],
   "templates": [
    "minimal",
    "compact",
    "modern"
   ],
   "cta": [],
   "banners": [
    "security"
   ],
   "avoid": [
    "marketing banners",
    "photos"
   ]
  },
  "finance": {
   "label": "Finance / accounting team",
   "goal": "Trust and precision; billing links where useful.",
   "must": [
    "name",
    "title",
    "company",
    "phone"
   ],
   "nice": [
    "pay-online link",
    "short confidentiality line"
   ],
   "templates": [
    "classic",
    "minimal",
    "executive"
   ],
   "cta": [
    "Pay an invoice online"
   ],
   "banners": [
    "billing",
    "accountant"
   ],
   "avoid": [
    "bright colours",
    "promotions"
   ]
  },
  "legal": {
   "label": "Legal / compliance team",
   "goal": "Formal, with the firm's required wording.",
   "must": [
    "name",
    "title",
    "company",
    "phone",
    "confidentiality line if the firm uses one"
   ],
   "nice": [
    "bar or licence number as a custom field"
   ],
   "templates": [
    "classic",
    "executive",
    "minimal"
   ],
   "cta": [],
   "banners": [
    "privacy"
   ],
   "avoid": [
    "banners on client mail",
    "social icons"
   ]
  }
 },
 "sectors": {
  "real_estate": {
   "label": "Real estate",
   "look": "The face sells: photo, mobile big, licence number, one CTA to listings.",
   "must": [
    "name",
    "title (Realtor, Broker)",
    "brokerage",
    "mobile",
    "website or listings link"
   ],
   "nice": [
    "photo",
    "licence number (custom field)",
    "Instagram"
   ],
   "templates": [
    "orbit",
    "creative",
    "panel",
    "bold"
   ],
   "cta": [
    "See my listings",
    "What is my home worth?"
   ],
   "banners": [
    "listing",
    "openhouse",
    "valuation"
   ],
   "disclaimer": false
  },
  "legal": {
   "label": "Law firms",
   "look": "Formal and quiet; the firm name carries the weight.",
   "must": [
    "name",
    "title (Partner, Associate)",
    "firm",
    "direct phone",
    "office address"
   ],
   "nice": [
    "bar admission as a custom field"
   ],
   "templates": [
    "classic",
    "executive",
    "minimal"
   ],
   "cta": [
    "Book a consultation"
   ],
   "banners": [
    "lawyer"
   ],
   "disclaimer": true
  },
  "accounting_finance": {
   "label": "Accounting, finance, wealth",
   "look": "Conservative, precise, trustworthy.",
   "must": [
    "name",
    "designation (CPA, CFA) in the title",
    "firm",
    "phone"
   ],
   "nice": [
    "secure upload or pay link"
   ],
   "templates": [
    "classic",
    "minimal",
    "executive",
    "duo"
   ],
   "cta": [
    "Upload documents securely",
    "Book a review"
   ],
   "banners": [
    "accountant",
    "billing"
   ],
   "disclaimer": true
  },
  "insurance": {
   "label": "Insurance",
   "look": "Approachable expert; quotes one click away.",
   "must": [
    "name",
    "title / licence",
    "agency",
    "phone"
   ],
   "nice": [
    "photo"
   ],
   "templates": [
    "panel",
    "classic",
    "modern"
   ],
   "cta": [
    "Get a quote"
   ],
   "banners": [
    "insurance"
   ],
   "disclaimer": true
  },
  "healthcare": {
   "label": "Clinics, dental, therapy",
   "look": "Calm and caring; booking is the CTA. Never put patient information in a signature.",
   "must": [
    "name with credentials",
    "practice",
    "phone",
    "address"
   ],
   "nice": [
    "photo of the practitioner",
    "opening hours (custom field)"
   ],
   "templates": [
    "panel",
    "orbit",
    "classic",
    "modern"
   ],
   "cta": [
    "Book an appointment"
   ],
   "banners": [
    "doctor",
    "dentist"
   ],
   "disclaimer": true
  },
  "saas_tech": {
   "label": "SaaS and tech companies",
   "look": "Modern and product-led; the banner sells the current launch.",
   "must": [
    "name",
    "title",
    "company",
    "website"
   ],
   "nice": [
    "LinkedIn",
    "X"
   ],
   "templates": [
    "modern",
    "bold",
    "duo",
    "minimal"
   ],
   "cta": [
    "Book a demo",
    "Start a free trial"
   ],
   "banners": [
    "demo",
    "trial",
    "launch",
    "webinar",
    "update"
   ],
   "disclaimer": false
  },
  "agency_creative": {
   "label": "Agencies, designers, studios",
   "look": "Show taste; restraint beats decoration.",
   "must": [
    "name",
    "title",
    "studio",
    "portfolio link"
   ],
   "nice": [
    "Instagram",
    "Behance as a custom field"
   ],
   "templates": [
    "studio",
    "creative",
    "elegant",
    "minimal"
   ],
   "cta": [
    "See our work"
   ],
   "banners": [
    "story",
    "award",
    "podcast"
   ],
   "disclaimer": false
  },
  "consulting_coaching": {
   "label": "Consultants and coaches",
   "look": "Personal brand: photo, a clear promise, a discovery-call CTA.",
   "must": [
    "name",
    "what you do in the title",
    "website"
   ],
   "nice": [
    "photo",
    "LinkedIn",
    "podcast"
   ],
   "templates": [
    "panel",
    "elegant",
    "orbit",
    "creative"
   ],
   "cta": [
    "Book a discovery call"
   ],
   "banners": [
    "coach",
    "consult",
    "podcast"
   ],
   "disclaimer": false
  },
  "education": {
   "label": "Schools and education",
   "look": "Friendly and clear; the institution first.",
   "must": [
    "name",
    "role",
    "school",
    "phone"
   ],
   "nice": [
    "office hours (custom field)"
   ],
   "templates": [
    "duo",
    "classic",
    "modern"
   ],
   "cta": [
    "Enrollment information"
   ],
   "banners": [
    "education",
    "event"
   ],
   "disclaimer": false
  },
  "nonprofit": {
   "label": "Nonprofits, churches, communities",
   "look": "Warm, mission first; one donate or join CTA.",
   "must": [
    "name",
    "role",
    "organisation",
    "website"
   ],
   "nice": [
    "Facebook",
    "Instagram"
   ],
   "templates": [
    "duo",
    "panel",
    "modern"
   ],
   "cta": [
    "Donate",
    "Join us this week"
   ],
   "banners": [
    "nonprofit",
    "community",
    "event"
   ],
   "disclaimer": false
  },
  "construction_trades": {
   "label": "Construction and trades",
   "look": "Solid and practical; phone big, free-estimate CTA.",
   "must": [
    "name",
    "title",
    "company",
    "mobile",
    "service area"
   ],
   "nice": [
    "licence number (custom field)",
    "WhatsApp"
   ],
   "templates": [
    "bold",
    "classic",
    "compact"
   ],
   "cta": [
    "Get a free estimate"
   ],
   "banners": [
    "contractor"
   ],
   "disclaimer": false
  },
  "hospitality": {
   "label": "Restaurants, hotels, venues",
   "look": "Inviting; reservations one click away.",
   "must": [
    "name",
    "role",
    "venue",
    "phone",
    "address"
   ],
   "nice": [
    "Instagram",
    "opening hours"
   ],
   "templates": [
    "elegant",
    "panel",
    "modern"
   ],
   "cta": [
    "Reserve a table",
    "Book your stay"
   ],
   "banners": [
    "restaurant",
    "holidayhours",
    "event"
   ],
   "disclaimer": false
  },
  "retail_ecommerce": {
   "label": "Retail and e-commerce",
   "look": "Brand-forward; the banner carries the current offer.",
   "must": [
    "name",
    "role",
    "store",
    "website"
   ],
   "nice": [
    "Instagram",
    "TikTok"
   ],
   "templates": [
    "bold",
    "modern",
    "creative"
   ],
   "cta": [
    "Shop the collection"
   ],
   "banners": [
    "offer",
    "shipping",
    "welcome",
    "blackfriday",
    "summer"
   ],
   "disclaimer": false
  },
  "fitness_beauty": {
   "label": "Fitness, salons, wellness",
   "look": "Personal and energetic; booking CTA, photo.",
   "must": [
    "name",
    "role",
    "studio",
    "phone"
   ],
   "nice": [
    "photo",
    "Instagram"
   ],
   "templates": [
    "creative",
    "panel",
    "orbit"
   ],
   "cta": [
    "Book a session",
    "Book your first class"
   ],
   "banners": [
    "fitness",
    "salon"
   ],
   "disclaimer": false
  },
  "recruiting_staffing": {
   "label": "Recruiting and staffing",
   "look": "Human and responsive: photo, LinkedIn, open roles.",
   "must": [
    "name",
    "title",
    "agency",
    "mobile",
    "LinkedIn"
   ],
   "nice": [
    "photo"
   ],
   "templates": [
    "orbit",
    "panel",
    "modern"
   ],
   "cta": [
    "See open roles",
    "Book a call"
   ],
   "banners": [
    "hiring",
    "referral"
   ],
   "disclaimer": false
  },
  "photography": {
   "label": "Photographers and videographers",
   "look": "Portfolio first; the signature itself should look edited.",
   "must": [
    "name",
    "speciality",
    "portfolio link"
   ],
   "nice": [
    "Instagram"
   ],
   "templates": [
    "studio",
    "elegant",
    "minimal"
   ],
   "cta": [
    "Book a session"
   ],
   "banners": [
    "photo"
   ],
   "disclaimer": false
  },
  "automotive": {
   "label": "Auto dealers and services",
   "look": "Direct; test-drive or service booking CTA.",
   "must": [
    "name",
    "title",
    "dealership",
    "mobile"
   ],
   "nice": [
    "WhatsApp"
   ],
   "templates": [
    "bold",
    "duo",
    "modern"
   ],
   "cta": [
    "Book a test drive"
   ],
   "banners": [
    "auto",
    "offer"
   ],
   "disclaimer": false
  },
  "travel": {
   "label": "Travel and tourism",
   "look": "Inspiring and helpful.",
   "must": [
    "name",
    "role",
    "agency",
    "phone"
   ],
   "nice": [
    "Instagram",
    "WhatsApp"
   ],
   "templates": [
    "creative",
    "panel",
    "modern"
   ],
   "cta": [
    "Plan my trip"
   ],
   "banners": [
    "travel"
   ],
   "disclaimer": false
  }
 }
}